the basics

Jen came to me with a well established brand and stunning illustrations but her website wasn’t working for her the way she wanted it to. We knew we could make some visual and strategic upgrades that would bring her site up to the level of the rest of her work.

As part of this upgrade, we:

• Introduced a pop of yellow to leverage design psychology and drive button clicks

• Used brand photography to compliment her custom illustrations so we could build more trust and familiarity

• Reworked her copy and the architecture of her site to make it easy for her prospects to (a) understand her offers and (b) actually purchase them

And safe to say these changes paid off. Jen snagged a $20k lead within minutes of announcing the launch.